An endoscopic multi-clip dispensing apparatus has elongated inner and outer conduits sleeved together, wherein the inner conduit reciprocates between extension and retraction. A plunger rod pushes a line of clips through the core of the inner conduit at an indexed rate of one clip at a time. Each C-shaped clip has a pair of elongated jaws mated together at a hinge end. The clips are loaded into the inner conduit in head to tail fashion, with the jaw ends of a trailing clip pushing the hinge end of a leading clip. There further is a pair of wedge-shaped flared structures proximate the dispensing end of the conduits, for prying open the jaws of the lead clip during the progression of it being dispensed. Ultimately, after the lead clip passes clear of the flared structures, its jaws are free to snap shut and ‘bite’ into a target anatomy.