A pulse measurement device according to an aspect of the present invention includes a data obtainment unit that obtains a pulse wave signal by detecting a pulse wave using a pulse wave sensor, an exercise intensity obtainment unit that obtains an exercise intensity signal by detecting movement using a body movement sensor, a storage unit that stores the pulse wave signal, a frequency conversion unit that finds a frequency spectrum of the pulse wave signal by converting the time-domain pulse wave signal into a frequency domain, a searched range setting unit that sets a searched frequency range for searching for an intensity peak along a frequency axis of the frequency spectrum, a peak extraction unit that extracts an intensity peak from the searched frequency range, and a pulse rate calculation unit that finds a pulse rate of the measurement subject based on a frequency of the extracted intensity peak. The searched range setting unit changes the searched frequency range based on an exercise intensity indicated by the exercise intensity signal.