abstract a beverage product is disclosed that includes water, a color derived from natural sources or its synthetic equivalent, and a color fading inhibitor including a compound selected from the group consisting of enzymatically modified isoquercitrin (emiq), rutin and myricitrin, and optionally fumaric acid . the incorporation of emiq can be particularly useful for inhibiting color fading of the beverage product exposed to UV light radiation. the colors derived from natural sources may be beta carotene, black carrot and / or natural apple extract. the emiq can be effective to prevent color fading even in the presence of ascorbic acid, which promotes the fading of colors derived from natural sources. In addition, a method is provided for inhibiting fading of colors derived from natural sources in a beverage composition. patent protection descriptive report for "protection against the gradual disappearance of colors derived from natural sources used in drinking products" a drinking product is disclosed that includes water, a color derived from natural sources or their synthetic equivalent, and a gradual color fading inhibitor including a compound selected from the group consisting of enzymatically modified isoquercitrin (emiq), rutin and myricitrin, and optionally fumaric acid. The incorporation of emiq may be particularly useful for inhibiting the gradual fading of the beverage product exposed to UV light radiation. Colors derived from natural sources may be beta carotene, dark carrot and / or natural apple extract. Emiq can be effective in preventing the gradual fading of color even in the presence of ascorbic acid, which promotes the gradual fading of colors derived from natural sources. In addition, a method is provided for inhibiting the gradual fading of natural-derived colors in a beverage composition.abstract a beverage product is disclosed that includes water, a color derived from natural sources or its synthetic equivalent, and a color fading inhibitor inc
