A biological information measurement apparatus including a case section including a biological information detector that detects biological information on a user, a band that attaches the case section to the user, a first electrode provided on a contact surface of the case section or the band that comes into contact with the user's body, a pinched section provided as part of the band and pinched by the user with fingers, a second electrode provided on the pinched section, and an electrocardiogram detector that uses the first electrode and the second electrode to detect the user's electrocardiogram.
