According to an embodiment, there is provided a healthcare support apparatus including a shooting means for shooting a skin image of a subject, a calculation means for obtaining a luminance value of a first color and a luminance value of a second color from the skin image, converting the luminance value of the first color and the luminance value of the second color into absorbances, and calculating a hemoglobin content from the absorbances, an accumulation means for accumulating a first history of the hemoglobin content and a second history of a living event of the subject, a living behavior identification means for determining a significance of a tendency of the hemoglobin content based on the first history and identifying a living behavior corresponding to the significance based on the second history, and an output means for outputting information indicating the living behavior.
