A device and method for juicing fruits or vegetables is provided. The device comprises: a head 1 and a neck 3 arranged along a longitudinal axis 5, the head 1 having a piercing portion 6 adapted to pierce an external skin of the fruit or vegetable to allow insertion of the head 1 into the interior of the fruit or vegetable; and at least one blade portion 4a, 4b extending laterally away from the longitudinal axis 5. The lateral extent LB of the blade portion 4a, 4b from the longitudinal axis 5 is greater than the corresponding lateral extent LN of the neck 3 from the longitudinal axis 5. In use, the head 1 of the device is inserted into the fruit or vegetable by piercing the external skin of the fruit of vegetable with the piercing portion 6 of the head 1 of the device and moving the head 1 of the device within the fruit or vegetable such that the blade portion 4a, 4b of the head compresses the pulp within the fruit or vegetable to liberate the juice. The present invention allows for juicing of fruits or vegetables without an additional cutting step.