The present invention provides a wireless power feeding system which achieves a configuration enabling effective reception of electrical energy wirelessly transmitted from a wireless power feeding device, and which contributes to the improvement of the power reception efficiency. For the above purpose, the wireless power feeding system includes a power transmitting coil (3 a) for wirelessly transmitting the electrical energy, a power supply (3c) connected to the power transmitting coil (3a), a control unit (3b) for controlling the power supply (3c), a power receiving coil portion (12a) for receiving the electrical energy transmitted from the power transmitting coil (3 a), a power receiving circuit (12b) for supplying a load member with the electrical energy received by a power receiving coil, and a magnetic member (31) for collecting a magnetic flux generated by the power transmitting operation of the power transmitting coil (3a) to the power receiving coil.