#$%^&*AU2013207602A120150205.pdf#####-16ABSTRACT The invention provides a method of reducing a person's anxiety using a memory association, the method comprising the steps of: in a plurality of memory association training sessions, (i) inducing a state of reduced anxiety in the person (102) and (ii) the person smelling a scent having a distinctive odour (103) immediately before, during or after the induction, whereby a memory association in the person is formed between the sensation of the scent and reduced anxiety; and immediately before an anticipated anxiety or when experiencing anxiety, the person smelling the scent (104) so as to recall the memory association and thereby experience reduced anxiety.