Described herein is a method of increasing the uptake and lastingness of hair care benefit agents. The method includes applying to the hair a hair care composition including one or more hair health compounds, and rinsing the hair with water. The one or more hair health compounds each include a benefit agent, one or two permanent cations, and one to four incipient cations, and a hydrophobe, that may be used to attach the benefit agent to the incipient cation. The one to four incipient cations are pendant to the core structure and are neutral. The one or more hair health compounds enter the hair shaft after the hair care composition is applied to the hair. The composition has a pH of from about 3.5 to about 11. The pH of the hair after rinsing is from about 3.5 to about 6.
