The invention describes a dental article comprising zirconium oxide and at least two different colouring substances A and B, substance A showing a light emission in the range of about 470 nm to about 510 nm and substance B showing a light absorption in the range from about 520 nm to about 750 nm. The invention also relates to different processes of producing the dental article e.g. by a process comprising a casting step, a pressing step, or an infiltration step and to the use of certain compositions containing either substance A or substance B for producing such a dental article.