An ultrasonic diagnosis apparatus according to one embodiment includes an ultrasonic probe, an image generating processor, a monitor, a database, and a calibration information generation processor. The image generating processor generates an ultrasonic image, based on an echo signal obtained through the ultrasonic probe. The monitor displays the ultrasonic image. The database stores image data including the ultrasonic image displayed on a screen of the monitor. The calibration information generation processor generates calibration information including a conversion value for performing a predetermined measurement with respect to the ultrasonic image included in the image data, based on the database storing image data including the ultrasonic image displayed on a screen of the monitor, and a positional relationship between at least one scale mark existing in the image data and the ultrasonic image.
