An elastic textile is treated with a microencapsulated substance and a graspable pull mechanism is attached to the elastic textile. When a consumer pulls the pull mechanism to stretch the elastic textile from a natural relaxed state or a semi-stretched state microencapsulated substance is released. The microencapsulated substance can be fragrance, insect repellant, deodorant or a variety of other substances or combination of substances that are desirable to be released on demand by stretching the elastic textile.
