This invention relates to a new and distinctive short-day cultivar, designated as ‘Viva Patricia’, primarily adapted to the growing conditions in Spain. This short-day (Mediterranean) cultivar is primarily characterized by an upright and dense growth habit, a large fruit size having superior uniformity, a primarily conical shaped berry exhibiting a glossy bright red appearance, a significantly better flavored and aromatic berry providing a more pleasant eating experience, a firmer fruit skin, an increased number of flowers and fruits per truss, a very moderate petiole pubescence, and an early to mid-season production with substantial yields and excellent commercial ratings.