The use of—olive-oil—derived compounds as surfactants is described, wherein such olive-oil-derived compounds are obtained by olive oil transesterification. Preferably, such compounds are a mixture-composed of an emollient and of anionic surfactants. As an emollient a product obtained via transesterification of olive oil with glycerine derivatives is preferably used most preferably olive oil PEG-7 esters, whereas the anionic surfactant is obtained from the emollient by causing it to react with monochloroacetic acid most preferably Na PEG-7 olive oil Carboxylate.