[Problem to be solved]Providing a water-in-oil emulsion type sunscreen cosmetic material which involves no deterioration in smell and is excellent in emulsion stability.[Means for solving the problem]A water-in-oil type sunscreen cosmetic material comprising phenylbenzimidazole sulfonic acid, 2-amino-2-methyl-1,3-propanediol and/or 2-amino-2-(hydroxymethyl)propane-1,3-diol, and octyl methoxycinnamate.