Improved air freshener dispenser for car comprising a rigid air freshener container； a dispensing nozzle longitudinally oriented and coupled to an upper end of the air freshener container such that it emits a dose of air freshener every time the user presses said nozzle downwards； and an absorbing element surrounding an outlet orifice of the dispensing nozzle such that all the air freshener emitted by said nozzle impregnates said absorbing element.
