A step count measuring apparatus that measures the step count based on a degree of acceleration is provided. The step count measuring apparatus includes a local maximum/minimum value detection unit configured to detect at least one of a local maximum value and a local minimum value of the acceleration during a predetermined time, a threshold value determination unit configured to determine a threshold value based on at least one of the local maximum value and the local minimum value detected by the local maximum/minimum value detection unit, and a step count measuring unit configured to measure the step count based on the acceleration and the threshold value that has been determined by the threshold value determination unit.
