A work vehicle includes a driving wheel motor for driving at least one driving wheel, a working implement-related motor for driving at least one working implement, and at least one controller. The at least one controller sets, upon satisfaction of a predetermined condition set in advance, a relationship between vehicle speed of the work vehicle and working implement-related target rotational speed of the working implement-related motor to a working travelling cooperative relationship according to which the working implement-related target rotational speed is increased according to an increase in the vehicle speed at least within a predetermined vehicle speed range of the work vehicle, and controls the working implement-related motor to implement a working travelling cooperative mode in which the working implement-related motor is driven at the working implement-related target rotational speed based on the working travelling cooperative relationship.