The invention relates to liquid or gel-like compositions comprising microencapsulated colorant granules consisting of a core (A) and a shell (B), whereby the core (A) has a diameter of between 1 and 1000 micrometer and comprisesa) a colorant (I),b) microcrystalline cellulose,c) a polyoland whereby the shell (B) has a thickness of between 1 to 500 micrometer and comprisesd) a polymer selected from the group consisting of polycarboxylic acids, vinyl polymers, styrene- (meth)acrylic copolymers, cellulose and cellulose derivatives.