The tampon assembly has a load, e.g. a vibration element, accommodated in a tampon and connected to a first end of a cable assembly (4). To a second end of the cable assembly (4) is connected a housing (5) containing at least one electric component. The second end of the cable assembly (4) is connected to the housing (5) mechanically and to the at least one electric component electrically by releasable coupling means (7). To prevent this connection from being separated by a tensile force acting upon the cable assembly (4), e.g. when retracting the tampon from the body, the coupling means (7) and the housing (5) are provided with locking means (10, 12).