Techniques for automatically monitoring and analyzing compliance of an egg farm based, at least in part, on egg count data. Sensors are configured to collect various data, including egg count data, throughout an egg farm. A rules engine correlates the egg count data with other types of data collected from the sensors, and analyzes the data to determine a compliance status of hens and/or eggs. The rules engine may analyze the collected data by estimating a current and/or future status of compliance. The rules engine may compare the estimated and/or predicted compliance status with one or more rules to determine whether action should be taken. Based on the analysis, the rules engine may generate location alerts and/or instructions regarding potential non-compliance. The alerts and/or instructions may be provided to one or more reporting devices.