An ultrasound diagnosis apparatus includes a calculating unit, an obtaining unit, a determining unit, and a controlling unit. By using a plurality of pieces of three-dimensional ultrasound image data in a time series corresponding to a three-dimensional region including a myocardium of a subject, the calculating unit calculates first movement information indicating a movement of the myocardium by tracking a movement of a region of interest that corresponds to the myocardium and that is set in each of the plurality of pieces of three-dimensional image data. The obtaining unit obtains direction information indicating a direction of a myocardial fiber in the myocardium. The determining unit determines second movement information indicating a movement of the myocardium with respect to the direction of the myocardial fiber, on the basis of the first movement information and the direction information. The controlling unit causes a display unit to display the second movement information.
