Provided is an ultrasound imaging apparatus including: an ultrasound probe configured to transmit an ultrasound signal to an object and receive an eco-signal from the object； a contrast agent destructor configured to transmit acoustic energy for destructing the contrast agent introduced into the object； and a controller configured to acquire a first image including a contrast agent signal and a tissue signal on the basis of the received echo signal before the destruction of the contrast agent introduced into the object, acquire a second image including the tissue signal on the basis of the echo signal after the destruction of the contrast agent introduced into the object, and generate a third image on the basis of a subtraction between the first image and the second image.
