Provided is a negative ion emitting product and a method of forming the same. The negative ion emitting product comprises a silicone substrate and a separate silicone insert or patch material containing a negative ion emitting source. The separate silicone insert or patch material is attached to a surface of said substrate or inserted into a space defined by a wall of said substrate. The product is designed to be worn by a human or animal and preferably comprises a bracelet, necklace, collar, watch strap, shoe insole or the like. It particularly comprises a double moulded silicone product containing in the patch or insert material, but not the substrate, nano- particles of negative ion radiating rare earth powder.
