A web wrap device is provided for a round baler. The device has a web carrier for pulling the web from a roll of web to a bale chamber. In a leading portion the web carrier has two elements at least one of which being moveable towards the other. The moveable element has a leading edge, which engages the web and is pulled by the tensioned web onto the other element, which increases the clamping effect. In addition a guard is provided to cover a knife during the wrapping mode, but to expose the knife to the web, when it should be cut.