An endoscope apparatus includes: a light source section configured to generate first light emitted to a subject having hemoglobin and second light； an image pickup section configured to receive light from the subject irradiated with the light from the light source section to generate an image pickup signal； an image generation section configured to generate an observation image of the subject from a first image pickup signal generated by receiving light from the subject irradiated with the first light and a second image pickup signal generated by receiving light from the subject irradiated with the second light； and a control section configured to control a spectral product of at least one of the first light and the second light such that a spectral product in the wavelength band of the first light falls within 50% to 150% of a spectral product in the wavelength band of the second light.
