PROCÉDÉ ET SYSTÈME PERMETTANT DE MESURER ET DE CLASSER UNE RÉPONSE D'ENGAGEMENT

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专利权人:

THE NIELSEN COMPANY (US); LLC

发明人:

申请号：

EP07838838.6

公开号：

EP2134254B1

申请日:

2007.09.24

申请国别(地区):

EP

年份:

2016

代理人:

摘要：

A system and method for calculating an engagement value by quantifying an amount that a user is acting without thinking considering brainwaves and a heart rate can be used to compare media based on an individual or a group of individuals. Events of the media can be contrasted and compared by the engagement value as well. Statistical measurements may be taken to improve media.

来源网站：

中国工程科技知识中心

来源网址：

http://www.ckcest.cn/home/