A description is given of a whitish whole flour and a process for producing said flour, whereby said process involves: (a) supplying a quantity of conditioned wheat grain (b) fractionating the wheat grain to obtain endosperm, bran, and germ (c) separating and distributing the endosperm, bran, and germ to allow them to be treated (d) milling the endosperm that is obtained in step (c) in order to homogenize the particle size to approximately 150-180 microns (e) treating the germ in order to reduce the reactivity of the lipids contained therein (f) treating the bran obtained in step (c) by: (f-i) separating the stream of bran coming from step (c) in order to produce a fine bran and a coarse bran, and (f-ii) milling the coarse bran from step (f-i) in order to obtain a pulverized bran with a particle diameter of approximately 180 microns (g) mixing the endosperm from step (d), the germ from step (e), the fine bran from step (f-i), and the pulverized bran from step (f-ii) in a measurable and controlled manner in order to obtain a whitish whole-wheat flour that consists of approximately 80.0% endosperm, approximately 17.5% bran, and approximately 2.5% germ.
