An ultrasound imaging system enhances the display of an ultrasound image by applying a selected style to the content of the ultrasound image. The style may be of anatomic illustrations of a particular anatomical feature such as tissue type or may be the style of a previously obtained ultrasound image that shows tissue well. The style of other imaging modes can also be applied. In some embodiments, a training mode of the ultrasound imaging system implements a style transfer technique to enhance the appearance of captured ultrasound image data.