A system and method for altering the scent within the headspace of a product's packaging, such as a pill container. In the container, the pills or other consumable product partially fill the container. A scent release insert is placed into the container along with the consumable contents of the container. The scent release insert is elastomeric and is readily deformed by the consumable product within the container. As such, the scent release insert can be deformed into many of the voids within the container, therein making efficient use of space within the container. The scent release insert emits scent into the container and alters the scent of the head space within the container.
