A method for providing a web (30) of flexible, plastic packaging material with a succession of dimples (9) forming indentations for straw insertion, comprising feeding the web (30) of packaging material through a first nip (52) defined by a first pair (51) of rotating rollers, and cyclically engaging the web (30) from a first side (31) by a protrusion (55) supported by a first roller (53) of said first pair (51) of rotating rollers for forming the succession of dimples (9) in the web (30) of packaging material. The invention also relates to a corresponding apparatus and a flexible pouch package comprising a dimple.