The invention is an automatic insertion electronic endoscope apparatus that includes: drive systems including motors (31, 43) and motor control unit (3) for automatically inserting an insertion portion (21) of an endoscope a first control unit (1) for controlling the drive systems an image pickup unit (6) including an image pickup device provided in a distal end portion (23) of an insertion portion (21) a second control unit (2) for converting a signal from the image pickup unit (6) into a video signal for display, the second control unit being communicatively connected with the first control unit (1) and a monitor (7) connected to the second control unit (2). When trouble occurs in the drive systems, the first control unit (1) controls the drive systems to stop and transmits to the second control unit (2) a notification signal indicating the trouble occurrence, and the second control unit (2) causes the monitor (7) to display a notice indicating the trouble occurrence when receiving the notification signal.