A fish strike notification device includes a detection signal acquisition unit, a vibration generator and a vibration instructor. The detection signal acquisition unit is configured to acquire a detection signal that is output from a sensor configured to detect vibration generated by at least one detection target that includes a fishing reel and a fishing rod. The vibration generator is attachable to a user and configured to generate vibrations. The vibration instructor is configured to output a vibration instruction signal to cause the vibration generator to generate the vibrations based on the detection signal acquired by the detection signal acquisition unit.
