An automated visual performance assessment system and method includes a Smart Phone or similar device having a display to facilitate the presentation of objects for vision performance assessment conducted at a variety of distances between the cell phone and the subject as measured by the device. The device obtains measurement of the distance from the device to the subject under test and adjusts the sizing of objects to be displayed on the display based on the protocol being implemented for the test and assessment. The objects to be displayed will be selected and size modified to present the displayed object of appropriate size for the measured distance.