An incontinence device is insertable into and removable from a vaginal canal of a human user to apply pressure upon a urethra. The incontinence device includes a distal body member having a central core, a first arcuate arm on a first side of the central core and a second arcuate arm on a second opposite side of the central core. The first and second arcuate arms flex inward toward the central core into a first compressed position during insertion and expand outward away from the central core into a second in use position to fill the space in the middle and superior thirds of the vaginal canal in order to retain the incontinence device in the vaginal canal. The incontinence device also includes a proximal pressure member extending from the body member for resilient movement relative to the body member； wherein the pressure member applies pressure to support the urethra for controlling incontinence.
