An ultrasound diagnosis apparatus according to an embodiment includes an ultrasound probe, a robot arm, and processing circuitry. The ultrasound probe is configured to transmit and receive an ultrasound wave. The robot arm is configured to hold the ultrasound probe and to move the ultrasound probe along the body surface of a subject. The processing circuitry is configured to control the moving of the ultrasound probe performed by the robot arm. The processing circuitry is configured to exercise control so that an instruction for the subject is output on the basis of instruction information related to an ultrasound diagnosis process.