A process for preparing a personal cleansing gel composition, the process comprising preparing a solution comprising a chelating agent, a humectant and a hot diluent heating the solution to a temperature below 100°C and adding a neutralizer and at least one of a surfactant, a conditioner, or a combination thereof, to provide a transparent mass adding to the transparent mass a UV absorber and a colorant followed by de-aeration adding a solution of rheology modifier to the de-aerated mass to provide a thickened solution cooling the thickened solution and optionally adding at least one of preservatives, fragrances, emotive ingredients, solubilizers, active ingredients, free-radical scavengers and antioxidants to provide the personal cleansing gel composition, wherein the rheology modifier is added after the addition of neutralizer and under continued de-aeration conditions.
