Rodenticidal soft bait compositions are provided which consist of a mixture, in the form of a paste, comprising vegetable flour, a fat which is not completely liquid at a temperature of 35°C and at least one rodenticidally-active substance. The vegetable flour is present in the mixture in an amount of at least 60%, preferably 62 to 78%, by weight based on the total weight of the mixture. The weight ratio of the vegetable flour to fat in the mixture is 4:1 to 8:1, preferably 5:1 to 7.5:1. The soft bait compositions are extremely palatable to rodents such that rodents are encouraged to consume a sufficient amount to deliver a lethal dose of rodenticide in a single sitting. Also provided is a method for manufacturing the soft bait composition of the invention.