The present invention provides a sunless tanning substrate having one or more sunless tanning enhancers, which adjust the rate of color development and/or adjust or customize the color developed on the skin. The present invention further provides a method of sunless tanning comprising the step of using the sunless tanning substrate of the present invention either prior to application, simultaneously with application, after application, or any combinations thereof, of one or more sunless tanning actives or agents to the skin. The present invention also provides a sunless tanning kit that includes one or more of the sunless tanning substrates.