Disclosed is an ultrasound diagnostic imaging apparatus including an ultrasound probe which outputs transmission ultrasound to a subject according to a drive signal, a puncture needle being inserted in the subject, and which outputs a received signal obtained by receiving reflected ultrasound from the subject. The ultrasound diagnostic imaging apparatus further includes an image generation unit which generates ultrasound image data for each frame, a display unit which displays an ultrasound image, an evaluation information generation unit which generates movement evaluation information indicating movement evaluation between frames, a puncture needle position detection unit which detects a position of a tip of the puncture needle on a basis of the movement evaluation information, a highlighting unit which highlights display of a tip image in the ultrasound image and a speed calculation unit which calculates moving speed of the tip of the puncture needle.
