The present application is a neurological feedback system and method. The neurological feedback provides a trigger event to evoke a first neurological response from the brain of a user and a feedback event to evoke a second neurological response from the brain of a user to counter the first neurological response. As such, when the trigger event evokes a positive first neurological response, such that, for example, dopamine is released by the brain, the feedback event evokes a negative second neurological response, such that, for example, less or no dopamine is released by the brain in response the trigger event (and the converse). The neurological feedback may be useful to break additions or train a brain not to crave certain things.