An ultrasonic diagnostic apparatus comprises a transmitting and receiving section which transmits and receives a first ultrasonic wave that has such a sound pressure as practically does not destroy a contrast agent bubble given to a subject and that is for obtaining a bloodstream circulating image about a target area of the subject and which transmits a second ultrasonic wave that has such a sound pressure as destroys the contrast agent bubble and that is for causing the contrast agent bubble passing through a part of the target area to disappear from the circulating image, a timing specify section which informs the transmitting and receiving section of the timing of the transmission of the second ultrasonic wave, an image generating section which generates an ultrasonic image on the basis of each signal obtained by the transmission and reception of the first ultrasonic wave.
