An elastic cushion for enveloping the butt-end of a fishing rod. The cushion includes a unitary body having a cylindrical section at one end and a bulbous section at the opposite end. A central bore extends through the cushion. The central bore tapers from a large adjacent the one end to a second diameter located within the bulbous section to removably retain the rod in the central bore. An exterior surface of the bulbous section has a plurality of separate flutes for enhancing a frictional gripping of the bulbous section of the cushion body with the fisher-persons body and at least one of the flutes transitioning onto an exterior surface of the cylindrical section to enhance the frictional gripping of at least one hand of the fisher-person with the exterior surface of the cylindrical section.