The present invention relates to a method of preparing a colored gloss pigment using a natural dye. According to the present disclosure, the method may include preparing a dye from a dye material of natural dyes; titrating the dye with an inorganic salt solution and subsequently adjusting a pH neutral to prepare a natural pigment containing the dye; dispersing a substrate coated with a metal oxide into a DI water to form a substrate suspension; and introducing a pH adjusting agent and the natural pigment into the substrate suspension to coat a surface of the substrate with the natural pigment.