According to one embodiment, an ultrasonic diagnostic apparatus is configured to execute an imaging mode of alternately executing a continuous wave Doppler mode of acquiring time-series Doppler data by performing continuous wave transmission/reception with respect to an object and a B mode of acquiring tomogram data represented by luminance by transmitting and receiving a pulse wave to and from the object, the apparatus includes a data acquisition unit configured to acquire continuous wave Doppler data and the tomogram data by alternately executing the continuous wave Doppler mode and the B mode while switching the modes, and a display unit configured to simultaneously display Doppler spectrum information generated based on the continuous wave Doppler data and a tomogram generated based on the tomogram data.
