The invention provides a display apparatus for an electrical fishing reel, aiming at proceeding seduction via a manual reeling and making easier the proceeding seduction via the manual reeling. The display apparatus herein comprises: a controller which enables the fishing reel to rotate through the rotation operation of a handle and a motor, the controlling including an adjustment part, a reeling barrel speed detection part, an output display part and a fishing reel controlling part, wherein the adjustment part can adjust the output of the motor, and the reeling barrel speed detection part is used for detecting the rotation speed of the reeling barrel, and the output display part is used for displaying output information associated with the output of the motor which is adjusted by the adjustment part and speed information associated with the rotation speed of the reeling barrel which is detected by the reeling barrel speed detection part. When a motor is used for rotating the reeling barrel, the fishing reel controlling part displays the output information on the output display part, and when the reeling barrel is driven to rotate only by the rotation operation of the handle, the fishing reel controlling part displays the speed information on the output display part.
