PROBLEM TO BE SOLVED: To provide a fish-shaped lure for trolling that can be assembled by a fisherman who is a user, and further is superior in fish luring effect.SOLUTION: A fish-shaped lure is characterized by: bonding transfer sheets (31L)(31R) with an image (32) similar to an appearance state of raw fish becoming a capture object fish, to a back side of symmetric body half segments (10L)(10R) comprising a transparent flexible thermoplastic resin, by using a colorless organic solvent, in the state where the image (32) can be seen through from a surface side bonding only the forehead side between both body half segments under the state where a mouth reinforcing core tube (28) is interposed and set, as if bordered by the colorless organic solvent just the same and deriving and wiring a fishing line (36) with a fish hook (35) forward from the rear tail side through an internal hollow (H) and the mouth reinforcing core tube, by keeping a remaining rear tail side in an open state which is not bonded.COPYRIGHT: (C)2014,JPO&INPIT【課題】ユーザーである釣り人が組み立てることができ、しかも集魚効果に優れたトローリング用の魚形ルアーを提供する。【解決手段】捕獲対象魚になる生魚の外観状態と類似する画像(32)が施された転写シート(31L)(31R)を、透明の柔軟な熱可塑性樹脂から成る左右対称なボディハーフセグメント(10L)(10R)の裏面へ無色の有機溶剤により、その画像(32)が表側から透視できる状態に接着した上、両ボディハーフセグメント同士の前頭側だけを口部補強芯筒(28)が介挿セットされた状態のもとで、やはり無色の有機溶剤により縁取る如く接着する一方、残余の後尾側を接着しない開放状態に保って、その後尾側から内部の空洞(H)と口部補強芯筒を通じて前方へ、釣り針(35)付きの釣り糸(36)を導出配線する。【選択図】図26