Various measures have conventionally been adopted against bird damage, but as yet none has proved decisive. There is moreover no technology that affords sustained repellency of coating materials against bird damage. A bird-repellent coating material according to the present invention contains at least one component selected from the group consisting of a microencapsulated aqueous dispersion of a visual repellent against birds, a microencapsulated volatile olfactory repellent against birds and a powder of a visual repellent against birds, and an aqueous resin vehicle that contains the above component. No bird-repellent coating material has been conventionally produced in which the components and so forth of the material are established taking into consideration the diversity and learning ability of birds. The formulation of the bird-repellent coating material according to the present invention, by contrast, has been devised taking into account the senses of sight and smell in birds.
