PROBLEM TO BE SOLVED: To provide a method for producing an absorbent article that forms a desired coloring pattern on an absorbent article and can manage the quality stably.SOLUTION: A method for producing an absorbent article has the steps for destructing a microcapsule containing a coloring agent, provided to a base material, in a predetermined pattern, making the base material release the coloring agent, applying a developer thereto, and uses the reaction between the coloring agent and the developer to express coloring in the predetermined pattern.SELECTED DRAWING: Figure 1【課題】吸収性物品に所望の着色パターンを形成しかつその品質を安定的に管理できる、吸収性物品の製造方法を提供すること。【解決手段】基材に提供した発色剤を閉じ込めたマイクロカプセルを所定のパターン所定のパターンで破壊して、発色剤を基材に放出させ、顕色剤を塗布して発色剤と顕色剤との反応により前記所定のパターンに発色を発現させる、吸収性物品の製造方法。【選択図】図1