Provided are a skin evaluation apparatus, a skin evaluation method, and a non-transitory computer readable recording medium storing a skin evaluation program capable of evaluating gloss of skin in consideration of both of a physical feature of the skin and an optical feature of the skin to quantitatively evaluate gloss of the skin closer to a practical point of view. The skin evaluation apparatus includes a shape information acquisition unit 22 that acquires information on a surface unevenness shape of the skin； an optical feature information acquisition unit 23 that acquires information on an optical feature of the skin； and an evaluation unit 24 that evaluates gloss of the skin on the basis of the information on the surface unevenness shape and the information on the optical feature.
